The Untold Truth Of Dillon Swinney

In just the last year I’ve built a following of over 350,000 people and positioned myself as one of the major fitness authorities online, all by the age of 25.

The crazy part?

I’ve done all of it without ever saying a single word on camera.

And I’m just getting started

Thousands of new people flood my page every month. Teens, models, nurses, athletes, CEOs, military, business owners… people from every walk of life.

Why Am I Telling You This? 

One simple reason:

I truly believe I offer the best program in the world for men and women who want to build an amazing body, develop incredible strength, and enjoy their life.

Because what’s driven all of this comes down to one single thing:

PASSION.

One year ago, at just 24 years old, I had a decision to make.

I had just received my real estate license. A top brokerage was waiting. A career that, without a doubt, I know I would have suceeded in.

Or…

Was I going to carve my own path and pursue my passion?

I wasn’t put on this earth to sell real estate.

This fitness thing… I knew I had something real to share. Something that had already transformed my body not once, but twice.

People throw around the word “passion” a lot. But passion doesn’t even begin to express what this is for me. It goes beyond passion. Always has.

Let me show you what I mean.

Age 8

I remember being glued to the TV watching Rocky 3 for the first time — Sylvester Stallone and Mr. T.

The physique.

The power.

The way they carried themselves. Something in me just lit up. That was the first time I ever wanted to look a certain way.

Age 10

My dad had a pull-up bar mounted on the wall. Every day I’d watch him knock out pull-ups and curl dumbbells like it was nothing.

I remember thinking — I want to do that. One day I jumped up, grabbed the bar, and tried with everything I had.

Nothing. Couldn’t do one rep.

But I became obsessed with it. I’d go back every single day and try again. That was the first time I remember truly wanting something physical and refusing to quit until I got it.

Age 12

My dad bought me my first bench press set for Christmas.

The second it was ready I was on it. Every day, without anyone telling me to go. I’d disappear into the garage and just train.

I still have that thing to this day.

That bench press set was the first thing that was truly mine — my equipment, my space, my routine. And I loved every second of it.

Age 13

At 13 I walked into a weight room for the first time and immediately felt like I belonged there.

Seventh grade football introduced me to weight room — but this was different.

I was squatting, pressing, competing with the guys next to me every single day.

I didn’t know it then, but that weight room was the beginning of everything.

Age 18

After six years of football, it eventually came to an end. And so did everything that came with it. 

The structure, the competition, the daily purpose — gone. I started partying. Got into a relationship. Stopped paying attention to my body. And before I knew it I gained 50 pounds in year and didn’t recognize myself in the mirror.

The crazy part? I had been in the weight room for years. I knew how to train. But I had no idea about nutrition. No idea about protein. No idea how to actually get the weight off. I just knew something was wrong and I didn’t know how to fix it.

I had no direction.

Then a Facebook ad stopped me mid scroll. A fitness program I’d never heard of. Something told me to click it.

I invested in it. Committed to it like my life depended on it.

For the first time in my life I started to understand how food actually worked. What I was supposed to be eating. How much. I had never had that piece before — and everything started to change.

1st Transformation

The weight started coming off. And kept coming off. Six months later I was down to 155 pounds. 57 pounds gone.

I always thought abs just weren’t in the cards for me.

People who hadn’t seen me in months stopped me in public. Friends. Family. People I hadn’t talked to in years. Everyone wanted to know what I did.

That was the moment fitness became something I knew I was meant to share.

Age 19

I rode that high straight into college.

For a while everything was great. I was training, feeling confident, on top of the world. I joined a fraternity at Texas State.

Then slowly without noticing, the bad habits began to creep in. One missed gym session turned into two. Two nights of drinking turned into 5. And somewhere along the way, the guy who had worked so hard to build something stopped showing up. 

I had gained every single pound back. And decided it was time to come back home.

Age 23

I had been here before. But this time was different.

I came home from Texas State overweight, lost, and running on empty. I didn’t recognize the person I had become.

But fitness had pulled me out of the lowest point of my life once before. And I knew it would do it again.

This time, though I told myself I would never end up back here. So instead of jumping back on someone else’s program I started breaking down everything that went wrong with the last one.

Why did it fall apart? Why couldn’t I stick to it? I stopped blaming myself and started looking at what the program was actually asking of me.

So I decided to build something of my own. Something built to last.

That was the beginning of the Built Approach.

Age 24

By 24 I had not only done it again — I had gotten in the best shape of my life.

I spent the last year refining, and living the Built Approach. The result — 50 plus pounds of fat gone. Ten pounds of muscle put on. And not by doing more. By doing less.

I had finally found my purpose again.

On the other side of it I was preparing to start a big opportunity at a top brokerage. A career that made complete sense.

That was the life I was stepping into. Or at least what I thought I was.

The night before my first day I was lying in bed and one of those damn Facebook ads stopped me cold.

A guy telling me I could build a business around my passion. That the thing I had spent my entire life building was worth something.

I thought about everything. The two transformations. The years in the weight room. The program I had built from scratch. The people already asking me what I was doing and how I was doing it.

I never showed up to that brokerage.

This Is My Story

I just wanted to share my story with you. I’m young and I believe in this shit. And it’s clear that something in you recognized what I have to share is unique and game changing. That’s why you’re here.